NYMag on LG15: “Birth of a new art form”

September 2, 2006

Novelty is the mother of hyperbole, I suppose. New York Magazine’s Adam Sternbergh pipes in on YouTube celeb lonelygirl15‘s travails with teenage love and (possibly) satanism, touting the participatory buzz around her marketing ploy/alternate reality game/drama class project as the birth of “WikiTV:”

The best scenario is that she’s a sleeper agent in the employ of MTV, or VH1, or some as-yet-unidentified entity, and that others will follow her fictional lead. Imagine how much fun J. J. Abrams of Lost could have with a YouTube-based conspiracy story. Or forget that—imagine what fun you could have with a camera, a computer, and a catchy idea. Of course, as a necessary side effect, YouTube will be flooded with crap. (Or even more flooded with crap.) But the weak story lines will wither and the smartly crafted ones will blossom, just as Lonely­girl’s have. And maybe this, and not some NBC shows for sale on iTunes, is the future of television—or the promised land of a new narrative form. If so, we might look back at Lonelygirl15 as Moses with a monkey puppet. (nymag.com)

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